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Initiative wraps up first year of online training series with sustainable fundraising webinar

Dec. 12, 2013 – The Initiative wrapped up the first year of its new online training series on Dec. 12 with a webinar that provided participants with valuable information to help them develop sustainable fundraising strategies.

“Sustainable Fundraising: Effective Resource Development Strategies” was led by Ruth Peebles, president and founder of the INS Group.

Peebles explained that sustainable fundraising means having both short-term and long-term strategies for fundraising and relationship building in place so that your funds are diversified and your programs will always have the resources that they need.

She gave participants insight into current fundraising trends and some key components of successful, sustainable fundraising, including:

  • Tracking and managing your donor base
  • Creating a strategic fund development plan
  • Getting your board involved in fundraising
  • Creating a Resource Development Committee
  • Major donor campaigns and upgrading donors
  • Corporate fundraising
  • Special events

The presentation slides and an audio recording can be accessed online at

The webinars are part of a series of monthly training opportunities offered free to the public as part of the Initiative’s expanded technical assistance program. Initiative training webinars and workshops are designed to help community economic development practitioners implement strategic business plans and increase their impact in the communities they serve.

Topics for the Initiative’s monthly trainings come from the needs and performance issues identified by partners as well as state and national trends and best practices in community economic development. Visit for workshop details.

For more information on the Initiative’s technical assistance program, visit or contact LaVett Saddler at (919) 835-6015 or

The N.C. Community Development Initiative leads North Carolina’s collaborative community economic development effort, driving innovation, investment and action to create prosperous, sustainable communities. For more information, visit

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