November 2, 2012 – The Raleigh-based firm that designed the N.C. Community Development Initiative’s new logo won an American Graphic Design Award for its work.
Liaison Design Group won top prize in the identity design category, which includes corporate branding programs, logos, trademarks and symbols. The awards program is Graphic Design USA’s four decades-old flagship competition for the graphic arts community, which includes graphic design firms, advertising agencies, in-house corporate and institutional designers, publishers and other media. The awards program honors outstanding new work in 23 categories, from print and packaging to internet and interactive design.
“While we are incredibly proud to have our work recognized on a national stage, we’re most excited with how the Initiative is taking the foundation we created and executing it throughout its many programs and efforts,” said Seamus Duerr, creative director of Liaison Design Group.
The Initiative logo designed by Liaison Design Group takes the form of a stylized, teal-colored leaf made of interconnected bands. The leaf symbolizes the aspirations of the community economic development sector to catalyze prosperity for all North Carolina communities. The interconnected bands represent the many players – public, private, academic, nonprofit – whose collaboration and partnership are critical for success.Initiative Capital, the Initiative’s lending arm, uses a version of the leaf design as its logo, as well.
The N.C. Community Development Initiative leads North Carolina’s collaborative community economic development effort, driving innovation, investment and action to create prosperous, sustainable communities. For more information, visit www.ncinitiative.org.