JAN. 30, 2012 – A new logo, new e-newsletter and updated website are the most visible products of a new communications program launched in January by the N.C. Community Development Initiative.
The Initiative is undertaking a set of new strategies to connect and engage an expanded network of people and organizations that can promote economic growth in North Carolina’s poorest and most distressed communities.
“All of North Carolina has taken a hit from the global economic crisis, but the impacts have been far greater and much more devastating for our lower-income and minority communities,” said Initiative Chief Operating Officer Tara Kenchen.
“We’re also seeing more and more people from every income level desperately seeking resources to help them recover from job loss or foreclosure and finding that help simply does not exist,” Kenchen said. “Our work is more crucial than ever because of these tough times. Our communications program is one way we are working to connect everyone who cares about North Carolina communities so we can move forward effectively together.”
Key components of the communications program include:
- A new logo mark in the form of a stylized, teal-colored leaf made of interconnected bands. The leaf symbolizes the aspirations of the community economic development sector to catalyze prosperity for all North Carolina communities. The interconnected bands represent the many players – public, private, academic, nonprofit – whose collaboration and partnership are critical for success.
- A monthly e-newsletter, Communities That Work, replacing the Initiative’s quarterly printed one. It carries timely news, information and resources available to support community economic development plus updates on plans and results of the many organizations and people involved in that work.
- An updated website that incorporates the new logo as well as reorganized, streamlined content.
- Expanded online resources, coming in summer 2012, including case studies of innovative community development projects, approaches and best practices in community economic development and information on the many organizations that support that work. These new planned resources will build upon the Initiative’s existing resource bank and its social media (Facebook and Twitter) and content-sharing sites (Flickr, YouTube and SlideShare), which provide content and commentary for partners and the public.
- An expanding mailing list for both print and electronic news and announcements of resources available to support the sector.
The Initiative seeks feedback from partners and the community on how to improve its communications to better connect, engage and support them in their work. Comments and ideas may be sent to Erin Zanders, program associate for public relations, at firstname.lastname@example.org or (919) 835.6070, or any member of the Initiative staff.
The N.C. Community Development Initiative leads North Carolina’s collaborative community economic development effort, driving innovation, investment and action to create prosperous, sustainable communities. For more information, visit www.ncinitiative.org or call (919) 828-5655.